Print Campaign

Rayovac was in an extreme underdog position to industry giants Duracell and Energizer being outspent 10 to 1. They needed effective advertising that could drive sales with minimum dollars.

A television and print campaign was created to take advantage of Rayovac’s improved power and value price.

Comparative claims versus Duracell and Energizer helped establish Rayovac’s position as the leading value brand nationally.