Abbott

Ad Campaign and Booklet/Brochure

Abbott Laboratories needed a marketing campaign that connected with patients for their blockbuster rheumatoid arthritis drug, HUMIRA. 

A comprehensive multi-media effort was developed, including network television commercials, national print advertising and a cohesive patient management program featuring actual people with rheumatoid arthritis who were taking HUMIRA.

This compliance and treatment program included the design and production of eight brochures, an annual day planner, and several direct mail pieces all helping to educate and retain patients.